Q4 2020 Performance of Top Android Self-therapy & Journaling Apps in Brazil

As the year 2020 wrapped up, Brazil saw a significant engagement in self-therapy and journaling applications on the Android platform. Sensor Tower's data provides us with a glimpse into the performance of these top applications during the 4th quarter.

Cingulo – Mental Wellness showed a robust performance with downloads peaking at 18K in early December. The app's weekly active users (WAUs) had an upward trend, reaching nearly 60K in the first week of December, although it later dropped to 33K by the end of the month. Revenue also saw a peak of around $3.6K in mid-November.

The Fabulous Daily Routine Planner experienced a surge in downloads to 11K in the last week of December. The WAUs for Fabulous increased towards the end of the quarter, rising to 50K after a low in November. The app's revenue reflected a similar pattern, with a notable increase to $1.4K in the final week of 2020.

Habits maintained a steady download rate, with a slight increase to around 4.8K in the last week of December. The WAUs for Daylio Journal - Mood Tracker showed resilience, ending the year with over 121K users in the last week of December. Revenue for Daylio remained modest, with the end of the quarter seeing around $300.

Mindvalley: Self-Improvement had negligible downloads throughout the quarter, with no data available for downloads or WAUs. However, the revenue showed some activity, ending the year with a slight uptick to $214 in the last week.

Productive - Habit tracker did not have any downloads recorded until the very end of the quarter, when it saw a modest 384 downloads. The WAUs for Productive experienced a slight increase, ending the year at just over 3K users. The app's revenue remained low throughout the quarter, closing at $111 in the final week.

For more detailed insights and data on the performance of these self-therapy and journaling applications, Sensor Tower's platform offers extensive analytics and market intelligence reports.